How we helped create a COVID-Safe Licensed Food Festival

Posted December 2, 2020

Live events have been making a comeback here in the Sunshine State,  the easing of COVID-Safe restrictions has made way for socially distanced public gatherings. To celebrate, we helped Southbank Corporation deliver an inaugural fully- licensed, family-friendly food festival working alongside TLC Events Co.

The eatSouthBank Sausage & Beer Festival fell on the weekend of November 7 – 8th, featuring bespoke sausages and craft beverages from a number of popular South Bank eateries. Punters were invited to pre-purchase one of three sausage samplers for $30, including their three sausages, slaw, and chips, with the option to add on a paired beer flight. Children could also enjoy a sausage, chips and a soft drink for just $15.

The event was ticketed initially in compliance with contact tracing requirements and also due to the 1 person per 4sqm rule. A few weeks prior to the event, this restriction eased to 1 person per 2sqm but capacity was kept at  350 to ensure a premium feel and encouraged patrons to dwell for longer to enjoy the entertainment.

The entry policy allowed walk-ins over the weekend, provided they filled out the contact tracing form before entering. These patrons could purchase sausage samplers, ‘by the sausage’, beverages, and a number of add-ons. This was very successful with local foot-traffic and contributed to the overall takings for The Charming Squire, the event licensees.

The festival provided seven hours of live music per day, engaging twelve local musicians who were programmed to provide ambient entertainment for attendees. Although dancing was not allowed at the time, customer feedback was overwhelmingly positive as festival-goers were able to sit and soak in the live tunes in the sunshine – an experience that has not been possible for the better part of 2020.

To help deliver the event concept we engaged a range of local suppliers including sound & production, underhire, local furniture & decor hire businesses, injecting money back into the Queensland event industry. 

A COVID-Safe event plan was created with TLC Events Co including numerous protocols to ensure the event was run safely. This included contact tracing of all guests, furniture was spaced two metres apart to allow for social distancing and there were clear markings and signage for queuing at both the entry and the bar and kitchen serving points. Clear signage was supplied both inside and outside the event to advise of social distancing, hand sanitiser was provided for patrons and staff, and the entry and exit were appointed at opposite ends of the event footprint.

Scope

  • Event management 
  • Entertainment programming
  • Event styling & decor
  • Implementation of COVID-Safe protocols including: 
    • Volunteer management 
    • Patron management 
    • COVID tracking

The Result

 

Saturday 7 November

640 attendees
$20,000 in sales
$31.50 spend per head

 

Sunday 8 November 

380 attendees 
$12,000 in sales
$31.50 spend per head

 

Total online sales = 319
Total walk-ins = 701
Total unique visitors = 1020

 

Sausage Stats

1748 sausages were consumed