Friends of Uno: Borne

Posted December 18, 2020

Get to know our OG web developer & designer, Jayden

Welcome back to our Team Spotlight, where we have a chat with some of the creative and talented people we have the absolute pleasure of working with.

To kick off 2021 we have Jayden Osborne, the Director at Borne, which services a diverse client pool that ranges from tech startups to alcohol brands, events and many more. We couldn’t think of anyone better suited to create our Uno Momento website, and thankfully he said yes.

Jayden ‘aka’:

  • Flexor of creative muscle
  • Professional surfer (of the web)

Some of the projects Jayden has collaborated with Uno Momento on…

Australia Fair - Gold Coast Marathon
New Farm Deli Pop Up Picnic

So, Jayden…

What do you love about branding and creative?

I think nowadays I aim to produce work that I know my clients are proud of & love to broadcast. That’s what makes being ‘creative’ fulfilling to me at the moment.

Did you complete any internship or work experience? How did this help you choose your career path?

No but while I was at uni a friend of a friend was starting a surf label and I ended up leading design for them. We didn’t really know what we were doing so I had to learn fast & independently. That’s been a consistent theme & virtue throughout my career. It was a relatively natural transition from the surf to the music industry from there. They have a similar culture and visual style, both have an ethos of pushing the envelope creatively.

Who has been your greatest inspiration?

I’d say Jonathan Zawada from day one I’ve just been in awe of everything he creates. I can instantly recognise his work yet I’m still surprised at how cool & unique it is.

When did your appreciation for design begin?

I had a weird obsession with the old political cartoons in the newspaper (showing my age there haha). I use to cut them out and redraw them. I loved the combination of satire and illustration to make frankly, boring subjects fun and engaging.

Tell us in your words, what is it that you do? 

I build brave, extensible & engaging brand creative that not only communicates beautifully but drives results.

What were the moments that lead to you starting your own business?

After a long stint in agency land, I got a bit fatigued by the churn and burn aspects of the business. I wanted to choose the brands, projects and people I worked with to ensure maximum creative output & impact.

Do you have a favourite project or concept?

I’ve worked on some great festivals, but Valley Fiesta 2012 would have to be up there. I look back at the creative now and cringe a little, but it was so damn effective. The branding, marketing, event production and of course the music made it arguably their most successful event ever. They even recycled the artwork this year, 8 years on…

What’s been the most challenging lesson you’ve learnt?

Pretty design isn’t enough, it also needs to get to an audience and deliver a message.

What’s one piece of advice you’d give to aspiring designers?

You attract what you breed. If you want to do a certain type of work or work for certain clients, you can’t wait for them to come to you. Hone your craft, proactively design ‘fictional’ projects and broadcast them.

Why do you like working with Uno Momento?

The girls at Uno are so passionate, fun and hardworking. It reflects in the quality of their events. That kind of energy is contagious and inspires everyone to raise the bar.

Here’s the Valley Fiesta creative from 2012, the line-up that year included Arrested Development, Flume, Violent Soho & many more.